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Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

Work / Fashion

Photography: Jamie Hawkesworth photographs Opening Ceremony’s new Elvis collection

Take the coolest photographer right now, put him with the coolest shop there is, and then let them shoot a collection they’ve made all about one of the coolest men who ever lived, Elvis Presley. I’d like to have been in the boardroom when they were discussing this new collection: “Gimme more rhinestones! I want some love hearts! Where are those cheeseburger motifs?” You name it, if it looks like it could have been on a shelf in Graceland then it’s inspired this collection. Getting Jamie to photograph it was genius; his knack for transforming otherwise run-of-the-mill kids into superstars using just his lens is second to none, and with the help of the trendy clothes, the transformation is ten-fold.

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Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

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Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

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Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

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Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

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Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

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Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

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Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

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Jamie Hawkesworth x Opening Ceremony: The Elvis Collection