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    Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

Photography: Jamie Hawkesworth photographs Opening Ceremony's new Elvis collection

Posted by Liv Siddall,

Take the coolest photographer right now, put him with the coolest shop there is, and then let them shoot a collection they’ve made all about one of the coolest men who ever lived, Elvis Presley. I’d like to have been in the boardroom when they were discussing this new collection: “Gimme more rhinestones! I want some love hearts! Where are those cheeseburger motifs?” You name it, if it looks like it could have been on a shelf in Graceland then it’s inspired this collection. Getting Jamie to photograph it was genius; his knack for transforming otherwise run-of-the-mill kids into superstars using just his lens is second to none, and with the help of the trendy clothes, the transformation is ten-fold.

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    Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

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    Jamie Hawkesworth x Opening Ceremony: The Elvis Collection

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.