Swedish studio PJADAD kick food photography up a gear for new campaign

Date
6 March 2013

We know what you’re thinking. We often do. You’re thinking “I’m bored of food photography. I’ve seen it soooooo much recently. Change the record already.” (See?Uncanny!) But you may not have seen food photography quite like this courtesy of small Stockholm-based creative agency Petter Johansson Art Direction And Design (PJADAD). As part of an ongoing collaboration with Atelier Food, PJADAD worked with photographer Henrik Petersson to create these really fantastic visuals focussed around an intricately constructed “food city”which perked us up no end. Take that jaded cynicism! There’s also some strong branding work for the same client and a big campaign for IKEA to enjoy as well.

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PJADAD: Atelier Food (Photography by Henrik Petersson)

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PJADAD: Atelier Food (Photography by Henrik Petersson)

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PJADAD: Atelier Food (Photography by Henrik Petersson)

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PJADAD: Atelier Food

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PJADAD: Atelier Food

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PJADAD: Atelier Food

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PJADAD: Atelier Food

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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