In an age where the term ‘lo-fi’ all too often gives a reputable excuse to produce a below-par piece of work, (especially when it comes to bands making their own music videos) you are about to be graced by an absolute blinder. So, before tuning into Aussie band Pond’s single Moth Wings I wasn’t paying much attention, expecting the usual rump through fuzzy iPhone hipsters at cooler-than-me parties. How wrong could I have been?
The video is the definition of a how lo-fi should be done – tonnes of humour, loads of vigor and accompanying a stellar track. Oh, and where else could you see Otto from the Simpson’s, Batman, a talking lemon AND Clint Eastwood all starring in the same film? Exactly.
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Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.