London studio Present Perfect don’t just create stylish and interesting designs, they are also masters at presenting their work in really eye-catching ways. Their latest commission was to create a new visual identity for men’s fashion magazine Varón and to oversee creative direction for the forthcoming issues.
“The main objective of the redesign was to establish a bold, sophisticated, modern and youthful identity,” Present Perfect said. “Working only with a black and white colour scheme, we focused on a strong typographic language and on the tactile aspect of the materials in order to produce a considered and collectable design object.”
The results are really striking and documenting them against a strong orange background really elevates the design prowess involved.
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