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    Present Perfect: Varón redesign

Present Perfect's new look for Varón magazine is photographed brilliantly

Posted by Rob Alderson,

London studio Present Perfect don’t just create stylish and interesting designs, they are also masters at presenting their work in really eye-catching ways. Their latest commission was to create a new visual identity for men’s fashion magazine Varón and to oversee creative direction for the forthcoming issues.

“The main objective of the redesign was to establish a bold, sophisticated, modern and youthful identity,” Present Perfect said. “Working only with a black and white colour scheme, we focused on a strong typographic language and on the tactile aspect of the materials in order to produce a considered and collectable design object.”

The results are really striking and documenting them against a strong orange background really elevates the design prowess involved.

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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    Present Perfect: Varón redesign

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.