There are many reason why shows such as Roseanne, Malcolm in the Middle, Friends, and Clarissa Explains it All made such a lasting impression on many of us, and I think it’s partly down to the set design. Now you’re older, when you eat dinner on the sofa you feel like you could be in Roseanne’s loving, nagging family. When you’re furnishing your flat, you’re hoping it will turn out like Monica’s. When you order takeaway pizza, do you feel like you’re in That 70s Show – you’re American, and you’re stoned? I do.
This video encapsulates the same feelings you get from old sitcom reruns. The couch beckons, the console controllers are well-handled, and the canned laughter is set to 11. Only this time it’s a music video, and you’re also listening to a teenage white girl rapping a rather catchy song. The set designers and prop guys have done a seriously good job at making this as sitcom-like as possible – you half expect Sam to prop his creepy ladder against the window at any moment. Love it.
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- The slides and sleep pods of LA's Silicon Beach startup scene captured by Lauren Greenfield