Some studios spend months researching and refining their own visuals, fretting over the kerning on the letterhead or torn Patrick Bateman-like between two eggshell whites for the business cards. Not for Eindhoven studio Raw Color, who after five years of practice amassing an impressive portfolio of work, decided “it was about time to develop our own identity.”
Daniera ter Haar and Christoph Brach were determined to combine colour, material and tactility into a cohesive whole, and started by choosing five different shades. These were then applied to stationery with the intensity of the colour in inverse proportion to the size of the material; so it’s printed at 100% on the business card, 80% on the compliment card, 60% on the envelope and 40% on the letter page.
The result is simple, bright and can be arranged into loads of combinations by mixing different items from each shade. Five years in the making maybe, but well worth the wait!