RBG6: H&M In-store films

Date
15 February 2012

Share

“It only takes a minute girl” as Take That famously sang, but now Swedish directors RBG6 have teamed up with production company Aspekt to prove you can do something wonderful in half that time. Their series of in-store videos for H&M involve neat concepts executed to perfection and although you can enjoy them all at Aspekt’s Vimeo page, for us, this one Layers is the best of the bunch.

Share Article

Further Info

About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.