New and old collide with Reed and Rader's fashion GIFS

Date
3 April 2012

Photographic and animation duo Reed and Rader (Pamela Reed and Matthew Rader) have been cranking out work like nobody’s business, having most recently produced a slick, animated fashion spread for V Magazine called Jock Jams. Creating hypnotic, augmented realities throughout their work, their website is a cavalcade of fun and skill and definitely worth checking out. One of our favourites is the Overworld series, that somehow manages to mix designer fashion with the old-school world of Mario in GIF form. What more could you want?!

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About the Author

Rebecca Fulleylove

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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