Bonkers, beardy and very Swedish new Saatchi & Saatchi Rekorderlig ad
First we had the John Smiths ad that proved a very ordinary bloke could be a dab hand at rhythmic gymnastics, now we bring you a surreal ad that shows that two less ordinary, but very beardy blokes are a veritable Scandi Torvill and Dean. The spot for Rekorlderlig cider by Saatchi & Saatchi documents two very talented figure skaters training under the watchful eye of their devoted, less hirsute coach. It’s infused with grace and oddball humour, and was “born out of the thought that there is something beautifully invigorating and refreshing about seeing someone skating on ice on a sunny day when the sky is blue,” according to the agency. Brilliantly bizarre and, as the streamline goes, “beautifully Swedish.”
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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.