The lead-up to next month’s Winter Olympics in Sochi have (rightly) been dominated by discussion over Russia’s questionable gay rights record, but as the event nears the focus is likely to shift to the actual sport. This spine-tingling promo from RKCR /Y&R for the BBC’s coverage certainly strikes the right chord. In a similar way to how Channel 4’s multi-award-winning Meet The Superhumans identified a new way of looking at paralytic sport, the idea of Winter Olympians conquering nature repoints the way we look at these sporting endeavours.
Add in a stirring poetic voiceover and some terrific animation of an unforgiving mountainous snowscape (which took the agency ten months to complete) and you have a terrifically powerful two minutes.
- Fear of a flat planet: Heatherwick Studio’s adventures with clay
- Graphic designer Braulio Amado picks out his favourite posters of 2016 from his new book
- Nice Threads, Mate embroiders throwaway British culture in incredible detail
- The high-powered fashion photography of duo Florence & Nicolas
- Beehives, blondes and boobs: Dolly Faibyshev photographs Dollypalooza
- Bold Decisions tests a type specimen’s form in personable font, Lars
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- How to go freelance: need-to-know advice from creatives who made it
- Paul Rand’s IBM Graphic Standards Manual to be reissued
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project