The lead-up to next month’s Winter Olympics in Sochi have (rightly) been dominated by discussion over Russia’s questionable gay rights record, but as the event nears the focus is likely to shift to the actual sport. This spine-tingling promo from RKCR /Y&R for the BBC’s coverage certainly strikes the right chord. In a similar way to how Channel 4’s multi-award-winning Meet The Superhumans identified a new way of looking at paralytic sport, the idea of Winter Olympians conquering nature repoints the way we look at these sporting endeavours.
Add in a stirring poetic voiceover and some terrific animation of an unforgiving mountainous snowscape (which took the agency ten months to complete) and you have a terrifically powerful two minutes.
- Rodion Kitaev illustrates the goings on of an office party in mammoth detail
- Makings of a Man: It’s Nice That and Harry’s invite you to be a life model for a day
- A higgledy-piggledy, funny yet tragic tale: The Romance of the Skeleton
- Tiago Galo’s refreshing, travel-themed illustrations remind us of sunnier times
- Artist Morgan Blair on her “pathological need to make you laugh”
- Lennarts & de Bruijn’s “hot as hell” campaign for Utrecht club, Ekko
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books