Behind-the-scenes of Robert Bösch's jaw-dropping Matterhorn shoot

Date
29 October 2014

Ambition is an often underrated component of creative undertakings, but that’s not a charge that can be levelled at Robert Bösch’s genuinely astonishing shoot for Mammut’s 2015 campaign. Working with hundreds of specialist climbers, Robert took this extraordinary series of images to mark the 150th anniversary of the first ascent of the Matterhorn ridge by Edward Whymper. These pictures have been doing the rounds for a few weeks now but if you haven’t come across them yet then let yourself be dazzled by their brilliance and the organisational feats that brought them into being.

And if you have already seen them, well first look at them again, and then watch the interesting behind-the-scenes video (below) recently posted on Mammut’s YouTube channel which gives you a great insight into how it all came together.

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Robert Bösch: Mammut Key Visual Matterhorn 2015

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Robert Bösch: Mammut Key Visual Matterhorn 2015

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Robert Bösch: Mammut Key Visual Matterhorn 2015

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Robert Bösch: Mammut Key Visual Matterhorn 2015

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Robert Bösch: Mammut Key Visual Matterhorn 2015

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Robert Bösch: Mammut Key Visual Matterhorn 2015

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Robert Bösch: Mammut Key Visual Matterhorn 2015

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Robert Bösch: Mammut Key Visual Matterhorn 2015

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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