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    ROK: MQRT Boutique (detail)

Architecture: Wowserino! ROK install 22,000 unique wooden sticks in German boutique

Posted by Rob Alderson,

Sometimes I come across work that I imagine started life as an impossible idea thrown into a brainstorming session which was in danger of grinding to an awkward halt. That’s how I feel about Swiss firm’s ROK’s work for the MRQT boutique in Stuttgart which features 22,000 unique wooden sticks arrayed on the wall.

“The installation refers to the flowing forms and delicate texture of textiles and cloth,” the architects explain. “It creates a unique and sensational background for the fashion items displayed on the smoothly integrated clothes hangers.”

Which is all well and good, but it means it’s up to us to bellow about how fricking amazing this looks. I can’t begin to imagine how painstaking the planning and installation of this piece was, but ROK sum it up in perhaps the most Swiss sentence I have ever read: “Only a perfectly streamlined production process guaranteed the efficient and feasible realisation of the project.” Quite.

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    ROK: MQRT Boutique

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    ROK: MQRT Boutique

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    ROK: MQRT Boutique

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    ROK: MQRT Boutique

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    ROK: MQRT Boutique

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    ROK: MQRT Boutique

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    ROK: MQRT Boutique

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    ROK: MQRT Boutique

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.