David Anderson finds inspiration in Hitchcock and pop art for Rosebud campaign

“It’s all a little bit fake,” says Edinburgh-based photographer David Anderson. “It was a very conscious decision to make this shoot hyperreal, to make the colours oversaturated and pop.” The ten photographs were taken for the Spring/Summer lookbook for designer Karen Mabon. “I have worked with Karen for about a year and a half now,” says David. “We sit down and have a glass of wine and come up with a rough concept. For this shoot we had the idea of a woman scorned, which was the working title.”

The shoot, that took place on a single day in Edinburgh, follows the story of “a woman scorned” and was inspired by the work of director Alfred Hitchcock and pop art. "We started with the original concept and added a layer to it. The colours are slightly more saturated. Karen’s work is very vibrant and has pop culture references, we looked at a lot of Roy Lichtenstein.” The shots are deliberately over-posed, so that the story is difficult to miss, however, all is not quite what it seems in the images. “It’s a bit over the top,” says David. “There was a secondary concept of 50s science fiction with The Stepford Wives and Invasion of the Body Snatchers – I don’t know if that comes across, but the subject of the shoot is actually a robot who has been replaced by a real woman.”