Chopping chickens and boolin' with slimes in Ruffmercy's new video

Date
29 January 2015

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The past twelve months have been busy for Bristolian animator Ruffmercy as he’s knocked out video after video for the likes of Lily Allen, Run The Jewels, Danny Brown and Wiley, enticing them with his unique concoction of live action and hand-drawn animation. The latest addition to his stable of excellent videos is for Young Thug track Old English which sees him dispense with the live action altogether, going hell-for-leather on the animation in a disorientingly fast-paced spot. It’s a lyric video but not as we know it, with scraps of slang flying up on screen in a brightly-coloured, childlike scrawl. And while I don’t actually have a clue what “slimes,” “boolin’” or “Mollies” are, I get the impression – and you will too – that the subject of the song is drug-related. Chop that chicken down!

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Ruffmercy: Old English

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Ruffmercy: Old English

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Ruffmercy: Old English

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Ruffmercy: Old English

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Ruffmercy: Old English

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Ruffmercy: Old English

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Ruffmercy: Old English

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Ruffmercy: Old English

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Ruffmercy: Old English

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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