Advertising: Ryan Hopkinson and Hirsch & Man play with 100 Sony smartphones

Date
12 August 2013

When we interviewed him a couple of months back Ryan Hopkinson alluded to an (at that stage top secret) project he was working on with Sony, and now we can all enjoy the fruits of those labours. It’s no surprise to see something so impressive coming from a creative we are well used to being wowed by, but this new work sees him push his practice in a captivating new direction. Collaborating with Hirsch & Mann and featuring Christopher Raeburn’s S/S 14 collection, Ryan used 100 Sony Experia Z smartphones to create a spiral catwalk sculpture for his piece which “crosses the boundaries of art, fashion and technology exploring the process of photography and film creation utilising custom software, bespoke apps and a wireless control system.”

It’s a brilliantly atmospheric piece, with technological innovation and aesthetic sensibility marching neatly in step – there’s also a nice behind-the-scenes (below) for those eager to delve into the process a little deeper.

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Ryan Hopkinson/Hirsch & Mann: Experia Z vs Fashion (still)

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Ryan Hopkinson/Hirsch & Mann: Experia Z vs Fashion (still)

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Ryan Hopkinson/Hirsch & Mann: Experia Z vs Fashion (still)

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Ryan Hopkinson/Hirsch & Mann: Experia Z vs Fashion (still)

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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