Wow! 16 flying robots take centre stage at Saatchi & Saatchi showcase event
- Date
- 28 June 2012
- Words
- Rob Alderson
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Ambition is always risky – get it wrong and you can expect it via both barrels from those keen to point out the error of you overreaching yourself. But get it right and it can be transcendental and my goodness did Jonathan Santana and Xander Smith get it right for this year’s Saatchi and Saatchi New Directors’ Showcase unveiling event in Cannes. In front of an audience of 3,000 industry peers (no pressure then!), the duo masterminded an extraordinary sound and light show around the theme Meet Your Creator, which included choreographing 16 specially-made flying robots (by the genius team at K Mel Robotics) in an elaborate, enjoyably melodramatic sequence that few present are likely to forget. It’s testament to the power of their creation that even via Youtube, so often an underwhelming disseminator of live events, it’s five minutes of sheer brilliance. Sit back and enjoy.
(Show producer Juliette Larthe/ creative/technical directors Marshmallow Laser Feast)
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About the Author
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.