It’s no mean feat condensing ten years into just two minutes, particularly if what you’re trying to capture is a decade of verve and swagger. But when no-nonsense Sailor Jerry rum wanted to reflect on its recent past, they raided their archive to piece together an adrenalin-fuelled, high intensity romp through ten years of tattoos, music and mayhem. Set to the 1979 punk anthem Where Eagles Dare by The Misfits – the first time the band have ever licensed their work for commercial use – it’s a high octane tribute to the man behind the rum, Norman ’Sailor Jerry’ Collins, a legendary, pioneering tattooist best known for inking his designs on Second World War sailors on Hawaii. His spirit (pun intended) is captured though fantastic Second World War footage of Honolulu taken from a documentary about his life and times, and runs through the more contemporary scenes as well.
This article was produced in association with Sailor Jerry
- Curator Shonagh Marshall takes us through the highlights from Hair by Sam McKnight
- Yeji Yun’s imaginative zine combines frozen lands, whales and cocktails
- Zhang Kechun encapsulates the oblivion of China's mysterious Yellow River
- Artist Anna Valdez brings her eye for detail to digital painting
- Bold in its broadness, the work of Dave Singley
- Córdova Canillas seek inspiration between nostalgia and obsolescence for C de C annual
- Reasons Not To Do Graphic Design by Yotam Hadar
- Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
- Google and Monotype launch Noto, an open-source typeface family for all the world’s languages
- The only way is ethics: what are the moral obligations of a graphic designer?
- Rachel Levit illustrates contemporary relationships in new book
- Creative agency INT Works relaunches as Anyways, with a playful graphic identity