Ten years of Sailor Jerry attitude encapsulated in cool two minute video
It’s no mean feat condensing ten years into just two minutes, particularly if what you’re trying to capture is a decade of verve and swagger. But when no-nonsense Sailor Jerry rum wanted to reflect on its recent past, they raided their archive to piece together an adrenalin-fuelled, high intensity romp through ten years of tattoos, music and mayhem. Set to the 1979 punk anthem Where Eagles Dare by The Misfits – the first time the band have ever licensed their work for commercial use – it’s a high octane tribute to the man behind the rum, Norman ’Sailor Jerry’ Collins, a legendary, pioneering tattooist best known for inking his designs on Second World War sailors on Hawaii. His spirit (pun intended) is captured though fantastic Second World War footage of Honolulu taken from a documentary about his life and times, and runs through the more contemporary scenes as well.
This article was produced in association with Sailor Jerry
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Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.