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Sans Colour: Andreas Kleiberg identity

Work / Graphic Design

Graphic Design: Joakim Jansson smashes photographer’s identity out the park

Joakim Jansson, aka Sans Colour, is a Norwegian-based, Swedish graphic designer who, as his moniker suggests, is a dab-hand at working in monochrome. His super website showcases a host of great projects, but forced (ok not really forced) to choose one, I’ve gone for this excellent art direction and identity work for Oslo-based photographer Andreas Kleiberg. Smart and stylish without being pretentious, it is built around a strong, personality-driven mark and rolls out with ease across both printed and digital collateral. Without colour it may be, but that’s pretty much all it’s lacking.

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity

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Sans Colour: Andreas Kleiberg identity