We can all get pretty wrapped up in process, but even the most mindbendingly unusual approach can be considered a failure if the final piece doesn’t stand on its own two feet creatively speaking. Young directorial duo Santiago Carrasquilla and Joe Hollier – who work together as Santiago and Joe – have shown they understand this with their new video for Gabriel Garzón-Montano’s single Everything is Everything. The process is certainly noteworthy as the pair filmed hours of live action footage and uploaded it onto an iPad, which they then scanned as the films played out.
This left them with thousands of images which they then re-organised into a sort of stop motion animation which feels like a hazy summer nap dream. The point is that even if you don’t know all this – or that the star is a well-established New York street busker – the final video is nevertheless an atmospheric and beguiling thing of beauty. The backstory only adds to the thrill of it all.