Shiny, slick work from Mexico's Savvy Studio

If we were being terribly lazy, we’d start this story about a great Mexican design agency “Savvy Studio by name, Savvy Studio by nature.” Of course we’re terribly diligent, so instead we’ll focus on the great work it’s carried out for a consultancy called Poesis. The branding project manages to elevate a company with complex aims (it hopes to “raise your energy levels of consciousness and skills of transformation and healing,” apparently) into something simple, slick and beautiful.

“After extensive research, a symbol was developed from the Greek Hecate Strophalos or wheel, which serves as the governing element of the graphic identity,” Savvy explains. “The central circle symbol represents the flame of life, knowledge and fulfilment. The outer circles, arranged as mazes, represent the processes by which it must pass to reach the intellectual fulfilment, primary objective Poesis practices.” While this isn’t perhaps as beautifully simple as the visual identity, the art direction is engaging and bright, using colourful foils that make create a psychedelia-tinged look that brings a bit of magic to the world of corporate branding.