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Michael Bodiam and Sarah Parker: Selfridges No Noise

Work / Photography

Peace and quiet thanks to Selfridges and their de-branded advertisements

In a world where we are bombarded by adverts, Selfridges’ No Noise campaign was a beacon of calm and quietude. In their de-branded space, they invite us to “celebrate the power of quiet, see the beauty in function and find calm among the crowds.”

For AnOther magazine, photographer Michael Bodiam has teamed up with stylist Sarah Parker to create these minimalist, logo-free promotions for No Noise. Removing the name behind iconic brands such as Levis and the bright yellow Selfridges bags, we are allowed to take a breather from the pretence behind branded products and appreciate the aesthetics anew.

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Michael Bodiam and Sarah Parker: Selfridges No Noise

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Michael Bodiam and Sarah Parker: Selfridges No Noise

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Michael Bodiam and Sarah Parker: Selfridges No Noise

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Michael Bodiam and Sarah Parker: Selfridges No Noise

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Michael Bodiam and Sarah Parker: Selfridges No Noise