In a world where we are bombarded by adverts, Selfridges’ No Noise campaign was a beacon of calm and quietude. In their de-branded space, they invite us to “celebrate the power of quiet, see the beauty in function and find calm among the crowds.”
For AnOther magazine, photographer Michael Bodiam has teamed up with stylist Sarah Parker to create these minimalist, logo-free promotions for No Noise. Removing the name behind iconic brands such as Levis and the bright yellow Selfridges bags, we are allowed to take a breather from the pretence behind branded products and appreciate the aesthetics anew.
- Camelot’s typefaces bring both the contemporary and historical to the table
- Scott Newett’s eerily quiet, ethereal portraits of Chinese utopia
- Jade Schulz’s atmospheric and imaginative editorial illustrations
- Emiliano Granado’s new zine puts a fresh spin on Tour de France fandom
- The big cover up: Mathieu Thibault's translations of graffiti
- Artist Howard Fonda captures the vibrancy of summer for Ace & Tate
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Is it ever OK to work for free?
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Peter Saville and Tate Design Studio create beer can artwork for Switch House pale ale