There’s no avoiding the notion that creative trends have gone full circle when you find yourself writing about creatives who take inspiration from the kind of cheap advertising they should be avoiding rather than emulating. Maybe it shouldn’t be an such a beguiling concept, but Sergiy Barchuk has absolutely nailed our curiosity for it with his bright, ambiguous photographs.
Creating images based on “compositional relationships between subject matter and colour,” he imposes a strange two dimensionality to whatever subject he turns his lens upon, whether that be a bunch of artificial flowers or some brightly-hued fruit. He also has a Tumblr, where he kindly deposits the didn’t-quite-make-it images for those (like me) who will happily gaze on them in spite of their inadequacy. How nice of him!