How joyous and naughty it is when a large, classic fashion house takes a risk with an exciting studio to create something like you’ve never seen before. I mean, did you ever expect legendary scarf-makers Hermès to allow their shop to be turned into what looks like a cross between an abattoir and something out of Jeepers Creepers? Studio Toogood decided that the store needed to be “an antidote to West End slickness” and set about coating murdery gloves and tools in red resin to give a nod to the ways in which the Hermès products are made. This is a triumphant step forward for Hermès and should be a red warning to all the other shops in the area: start doing something exciting and new or risk being left behind.
The pop up store will be open until December 7th at Hermès’ New Bond Street shop.
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