Work / Advertising

Every James Bond in one car chase in Sky’s magnificent new 007 channel trailer

You’d think maybe that after coming up with the splendid name for their dedicated James Bond high definition movie channel, Sky 007, the marketing team might have been given some time off to bask in their glory, but it seems like they’ve been hard at it. Not content with the titular brilliance, they’ve just released this amazing trailer ahead of the launch with the slogan “All the Bonds in One Place.” And true to form that’s exactly what they’ve created, with a continuous car chase that flits between Lazenby, Moore, Connery, Brosnan, Craig and Dalton in a high-octane 90 seconds of Bond-based bombast. Admire the cars, the hairstyles and driving manoeuvres that make you stamp down on an imaginary brake every time. Take the afternoon team, you’ve DEFINITELY earned it.

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Sky 007: All the Bonds advert (still)

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Sky 007: All the Bonds advert (still)

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Sky 007: All the Bonds advert (still)

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Sky 007: All the Bonds advert (still)

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Sky 007: All the Bonds advert (still)

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Sky 007: All the Bonds advert (still)