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Smalltime Projects: Heavytime Identity

Work / Graphic Design

Graphic Design: Smalltime Projects are keeping things local with fantastic results

We’ve talked before about the emergence of localised design; small studios producing work exclusively for friends, businesses in close proximity and trading services for goods, but really we’d only seen a couple of examples of it. With the emergence of Smalltime Projects it strikes us that this may well be a growing, and very exciting, phenomenon.

The Melbourne-based studio have just launched their new website, showcasing a variety of beautifully realised projects for a variety of local businesses, from coffee shops and artists’ spaces to a handyman on a scooter and a small publishing platform. Though Smalltime’s portfolio is still small (ha ha), a great deal of care and attention has been lavished upon all of the projects, which leads us to believe that designers just produce better work when they’re working for business they’re really invested in. Or maybe we’re just being sentimental.

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Smalltime Projects: Heavytime Identity

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Smalltime Projects: Heavytime Identity

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Smalltime Projects: Heavytime Identity

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Smalltime Projects: Heavytime Identity

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Smalltime Projects: Magic Johnston Identity

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Smalltime Projects: Magic Johnston Identity

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Smalltime Projects: Magic Johnston Identity

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Smalltime Projects: Magic Johnston Identity