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Smörgåsbord: Gorilla rebrand

Work / Graphic Design

Smörgåsbord’s rebrand for production company Gorilla ticks all the right boxes

Apart from making us use some punctuation we’ve rarely had reason to explore before, Cardiff-based studio Smörgåsbord also have a nifty line in eye-catching identities. Their recent work for production company Gorilla revolves around the slogan “Big and Clever” and a custom-made typeface by Joe Burrin and the results are mighty impressive, with various iterations working in both digital and print contexts. Designed to reflect the company’s “independent spirit” it’s certainly a rebrand that communicates youth, vibrancy and confidence and it’s enjoyable to explore on Smörgåsbord’s lovely new website.

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Smörgåsbord: Gorilla rebrand

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Smörgåsbord: Gorilla rebrand

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Smörgåsbord: Gorilla rebrand

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Smörgåsbord: Gorilla rebrand

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Smörgåsbord: Gorilla rebrand

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Smörgåsbord: Gorilla rebrand

Gorilla8

Smörgåsbord: Gorilla rebrand