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    Smörgåsbord: Gorilla rebrand

Smörgåsbord's rebrand for production company Gorilla ticks all the right boxes

Posted by Rob Alderson,

Apart from making us use some punctuation we’ve rarely had reason to explore before, Cardiff-based studio Smörgåsbord also have a nifty line in eye-catching identities. Their recent work for production company Gorilla revolves around the slogan “Big and Clever” and a custom-made typeface by Joe Burrin and the results are mighty impressive, with various iterations working in both digital and print contexts. Designed to reflect the company’s “independent spirit” it’s certainly a rebrand that communicates youth, vibrancy and confidence and it’s enjoyable to explore on Smörgåsbord’s lovely new website.

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    Smörgåsbord: Gorilla rebrand

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    Smörgåsbord: Gorilla rebrand

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    Smörgåsbord: Gorilla rebrand

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    Smörgåsbord: Gorilla rebrand

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    Smörgåsbord: Gorilla rebrand

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    Smörgåsbord: Gorilla rebrand

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    Smörgåsbord: Gorilla rebrand

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.