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    Snøhetta: Oslo 2022 Winter Olympics

Graphic Design

Graphic Design: Snøhetta create lovely geometric identity for Oslo 2022 Winter Olympics

Posted by Rob Alderson,

Any kind of graphic design related to the Olympics can be fraught with challenges – just ask the folk over at Wolff Olins about the London 2012 furore – but maybe the pressure is slightly less intense when it comes to the Games’ winter iteration.

Norwegian multi-disciplinary studio Snøhetta certainly seem to have remain unfazed during their work for the Oslo 2022 Winter Olympics bid, and the results are singularly impressive. The logo plays off the similarities in the forms of the letters “O” and “S” and the numbers 0 and 2, creating a pleasingly simple geometric pattern rendered in the colours of the famous Olympic rings.

The Snøhetta team were responsible for rolling out this look and feel across bid documents, the website and the Norway House space at this year’s Sochi Games. They say: “The identity of Oslo 2022’s visual language honors the inherent simplicity and openness in Nordic culture. By balancing playful graphics and strict geometry, the identity represents both the celebration of the Games and the solid planning of the Norwegian bid.”

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    Snøhetta: Oslo 2022 Winter Olympics

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    Snøhetta: Oslo 2022 Winter Olympics

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    Snøhetta: Oslo 2022 Winter Olympics

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    Snøhetta: Oslo 2022 Winter Olympics

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    Snøhetta: Oslo 2022 Winter Olympics

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    Snøhetta: Oslo 2022 Winter Olympics

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    Snøhetta: Oslo 2022 Winter Olympics

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    Snøhetta: Oslo 2022 Winter Olympics

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Posted by Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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