Any kind of graphic design related to the Olympics can be fraught with challenges – just ask the folk over at Wolff Olins about the London 2012 furore – but maybe the pressure is slightly less intense when it comes to the Games’ winter iteration.
Norwegian multi-disciplinary studio Snøhetta certainly seem to have remain unfazed during their work for the Oslo 2022 Winter Olympics bid, and the results are singularly impressive. The logo plays off the similarities in the forms of the letters “O” and “S” and the numbers 0 and 2, creating a pleasingly simple geometric pattern rendered in the colours of the famous Olympic rings.
The Snøhetta team were responsible for rolling out this look and feel across bid documents, the website and the Norway House space at this year’s Sochi Games. They say: “The identity of Oslo 2022’s visual language honors the inherent simplicity and openness in Nordic culture. By balancing playful graphics and strict geometry, the identity represents both the celebration of the Games and the solid planning of the Norwegian bid.”
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