Snoop Lion is born in this seriously crazy video by Eli Roth!

Posted by Liv Siddall,

We never thought we’d see the day that Snoop Dogg was guided into a coffin by a gang of half naked dancers, children in costumes and smiling cartoon animals. Well, actually, now you think about it, it’s not too odd. In this incredible video produced by Major Lazer and directed by Eli Roth, we are able to fully witness the rebirth of Snoop as his new persona – Snoop Lion. A lot of people have said that his new name isn’t very catchy, but I think that the hundreds of people dancing and having more fun in this video than you ever will may disagree.

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    Eli Roth & Major Lazer: Snoop Dogg — La La La

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    Eli Roth & Major Lazer: Snoop Dogg — La La La

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    Eli Roth & Major Lazer: Snoop Dogg — La La La

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    Eli Roth & Major Lazer: Snoop Dogg — La La La

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    Eli Roth & Major Lazer: Snoop Dogg — La La La

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.