Snoop Lion is born in this seriously crazy video by Eli Roth!

Date
5 November 2012

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We never thought we’d see the day that Snoop Dogg was guided into a coffin by a gang of half naked dancers, children in costumes and smiling cartoon animals. Well, actually, now you think about it, it’s not too odd. In this incredible video produced by Major Lazer and directed by Eli Roth, we are able to fully witness the rebirth of Snoop as his new persona – Snoop Lion. A lot of people have said that his new name isn’t very catchy, but I think that the hundreds of people dancing and having more fun in this video than you ever will may disagree.

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Eli Roth & Major Lazer: Snoop Dogg — La La La

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Eli Roth & Major Lazer: Snoop Dogg — La La La

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Eli Roth & Major Lazer: Snoop Dogg — La La La

Above

Eli Roth & Major Lazer: Snoop Dogg — La La La

Above

Eli Roth & Major Lazer: Snoop Dogg — La La La

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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