It’s interesting to see the resurgence of vintage and retro design traits that often accompany the most ultra-modern of new business ventures. London-based studio Socio Design’s identity for new digital development agency Soap is a prime example of such nostalgia; their identity for the uses insignia, finishes and stationery-heavy old school elements which have been charmingly reconfigured for a contemporary audience.
They explained: “We created a brand story and identity system that represented Soap’s distinct perspective and applied it to both print and digital collateral. The result was a paradoxical brand that reflected Soap’s craftsmanship and tactile work ethic through 1930 industrial insignia, pastel colours and metallic foils.”
Whether retro design remains synonymous with craftsmanship and attention to detail has yet to be seen, but this is a damn fine identity!
- Swedish artist Ekta reconsiders simple geometric shapes
- Rob Bailey talks through creating over 40 posters for London Underground
- Costa Rican illustrator Adrian Mangel draws the modern American landscape
- Ellen van Engelen takes us on a trip with her psychedelic illustrations
- Swiss creative agency Raffinerie displays expertise in graphic and type design
- The It’s Nice That Podcast: Discussing the form and function of money
- Petition launched against winner of Foam Paul Huf photography award for “stereotyping and sexism”
- Exclusive: rediscover graphics from Fiorucci’s archival 1984 Panini collaboration
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Me & EU project will send creative postcards across Europe on trigger date of Article 50
- Phaidon book gathers together 500 of the most iconic graphic designs of all time
- Atelier Brenda: the alter ego of three female designers you need to get to know