It’s interesting to see the resurgence of vintage and retro design traits that often accompany the most ultra-modern of new business ventures. London-based studio Socio Design’s identity for new digital development agency Soap is a prime example of such nostalgia; their identity for the uses insignia, finishes and stationery-heavy old school elements which have been charmingly reconfigured for a contemporary audience.
They explained: “We created a brand story and identity system that represented Soap’s distinct perspective and applied it to both print and digital collateral. The result was a paradoxical brand that reflected Soap’s craftsmanship and tactile work ethic through 1930 industrial insignia, pastel colours and metallic foils.”
Whether retro design remains synonymous with craftsmanship and attention to detail has yet to be seen, but this is a damn fine identity!
- Ustwo says RELAX! with new meditation app Pause
- Workwear: animator Paul Layzell on sports and nostalgia in his style
- Promoting academia with zig-zags, giant facial features and old trash: a masterclass from designer Nejc Prah
- Surreal, disturbing, NSFW and utterly thrilling: the work of Jon Rafman
- Lukas Ackermann’s playfully abstract identity for new Zurich culture hub
- Things! The finest bits and bobs we were sent in September
- Photographing the choreography and chaos of the England cheerleading team
- Russian photographer Erik Panov's latex and salmon themed fashion shoot
- New Channel 4 identity by creative dream team of 4Creative, Jonathan Glazer, Neville Brody and DBLG
- An insight into The Guardian’s newly released brand guidelines
- Art and architecture get exhibitions and galleries: graphic design should too
- Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here