Hard-hitting gun control video demonstrates impeccable directorial skill

Date
18 April 2013

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Now and again we come across work that our name doesn’t quite do justice to; calling it nice doesn’t cut it, and now and again is perhaps even a little misleading. In this particular instance that’s definitely the case – there’s nothing nice about this advert from Grey NYC. Nevertheless you can’t fault the execution of this 30 second piece of film that manages to be provocative, shocking and flawlessly communicative with little more than a simple message, clear direction and well-considered copy. Whichever side of the gun control discussion you’re on (and it’s a more nuanced debate than most comments sections on the web would have you believe) it’s impossible to deny the directorial skill at play here.

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Grey NY: States United to Prevent Gun Violence

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Grey NY: States United to Prevent Gun Violence

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Grey NY: States United to Prevent Gun Violence

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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