Life advice Google might give you in this Studio Moniker film

Posted by Rob Alderson,

You know who’s arrogant? Google, that’s who. Under the passive-agressive cloak of pretending to help you, it’s always trying to finish your sentences and correct your spelling (“Did you mean…” Well yes, but that’s not the point.) But rather than shouting expletives at their screen, Luna Maurer, Jonathan Puckey and Roel Wouters at Studio Moniker used Google’s presumptive nature as the basis for this film. They typed in “How not to…”, saw what Google guessed they were going to ask and then turned it into the script with a proscriptive twist.

It’s long but oddly compelling and a wry comment on moral codes as understood by an algorithm.

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.