Sometimes the best design projects never even see the light of day. Once the client rejects them (the fools!) they’re erased from the public domain and confined to a plan chest of unrealised ambition. But that doesn’t mean they’re not great pieces of work…
Swiss design studio SW know this only too well. They’ve found themselves in the position of producing a beautiful piece of corporate branding for Switzerland’s Kandertal tourist board, proposing a simple, bold monogram and type treatment paired with imagery that draws on the region’s rich cultural history. Quite why the tourist board decided not to embrace this new identity is a mystery to us, so we wanted to assure SW that they did a great job anyway.
- Cool links, mag love and who to follow – it's Best of the Web!
- Superb updates from plus mûrs showcase slick design and 90s net-art influences
- Mattress Men: a new film tells the tale of Dublin's local hero Mattress Mick
- Baptiste Virot gives us summer vibes with his pop art-inspired illustrations
- Build and the Nike brand team creates bold branding for Nike’s Track and Field line
- Marco Onofri tackles the topic of internet lust in The Followers (NSFW)
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy
- Yoshinori Mizutani captures the colourful, rain soaked commuters of Tokyo
- David Hockney reveals what life is like in his Los Angeles studio
- Poem Baker photographs the Jûngølā drag clowns of London’s Deptford
- Stack founder Steven Watson shares five of his top magazines
- Hilarious and charming new Maynards Bassetts' Liquorice Allsorts ad by Jack Sachs