Advertising: Survivor Cheese ad uses hilarious mouse-based twist

EDITOR’S NOTE: This post was part of our It’s Mice That takeover on April Fools’ Day 2014. You can read our explanation post here or peruse the mice archive here.

It’s not often that a cheese company presents an advert to outshine all other cheeses, but Survivor have got it absolutely in the bag with this one. We bloody love a good mouse ad over at It’s Mice That, so it’s right up our alley. At the risk of giving away the ending, all is not as you’d expect. Watch very, very carefully as the little critter struts happily over to the trap that’s cunningly been laid out for him, and then hang on in there to see what happens…