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    Swayspace: Self-promotion work

Swayspace have been Vandercooking up a storm and yes, we're swayed

Posted by Catherine Gaffney,

Brooklyn-based design studio and letterpress workshop Swayspace have been Vandercooking up a storm with their self-promotion material. Intending to show their potential clients just what they can conjure up with little more than a bit of ink and an old-fashioned piece of printing machinery, they’ve produced a delightful publication that demonstrates, along with extensive technical capabilities, a very sophisticated approach to design. As anyone familiar with Vandercook presses will know, achieving this type of clarity and carefully considered appearance isn’t easy, but Swayspace maintained happy mediums for ink levels and pressure to ensure an extremely high-quality finish. They also modified the original bright orange ink in order to bond more effectively with the blue elements; by adding a blue-ish grey colour to it, they ensured a rustier, more harmonious appearance.

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    Swayspace: Self-promotion work

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    Swayspace: Self-promotion work

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    Swayspace: Self-promotion work

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    Swayspace: Self-promotion work

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    Swayspace: Self-promotion work

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    Swayspace: Self-promotion work

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    Swayspace: Self-promotion work

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    Swayspace: Self-promotion work

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Posted by Catherine Gaffney

Catherine joined us as an editorial intern after studying at Trinity College Dublin and Central Saint Martins. She wrote for the site between June and August 2012.