• Swiftyone-chrome_018

    The SwiftyONE Chrome

Product Design

Sleek and stylish scooter launched at Conran Shop

Posted by Rob Alderson,

Scooters have a bit of a bad reputation as a must-have hipster accessory (think Nathan Barley) but I have to admit that the new SwiftyONE Chrome from Jason and Camilla Iftakhar might break the mould. Firstly it’s beautifully designed and made – sleek and stylish. Secondly, it’s robust enough to make you feel like you are actually using something built for adults (rather than ironically using a child’s toy) and yet it only weighs 7.5kg.

The new Chrome version is on sale at The Conran Shop, whose global buyer Paul middlemiss said: "Good design can improve the quality of life for everybody and this is a product that will instantly give you pleasure and make life easier. We are fast becoming a country that doesn’t make things and Jason and Camilla are part of a growing band of talented and creative young designers who are choosing to design and make things in the UK – something The Conran Shop is proud to support.”

  • Swiftyone-chrome_001

    The SwiftyONE Chrome

  • Swiftyone-chrome_005

    The SwiftyONE Chrome

  • Swiftyone-chrome_015

    The SwiftyONE Chrome

  • Swiftyone-chrome_009

    The SwiftyONE Chrome

  • Swiftyone-chrome_019

    The SwiftyONE Chrome

  • Swiftyone-chrome_020

    The SwiftyONE Chrome

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.

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