In today’s creative community, it’s all about convergence. Multi-skilled practitioners are well-versed in producing stupendously good results by combining different genres, collaborating with different peers and colliding different visual styles. That goes to the heart of the new campaign for adidas originals, with the brand partnering with Talenthouse to offer you the chance to remix their look and feel in whatever way you see fit, and win £5,000.
Using one core element of the adidas originals brand as their starting point, they want creatives from all disciples – from animation to graphic design, photography to fashion – to “develop the unorthodox, the extraordinary, to deliver concepts never before seen, all in the name of originality.”
The best ones will be displayed in the adidas stores in both London and Liverpool and two overall winners will receive a bursary of up to £5,000 to support their creative development. The closing date is April 16 so time is ticking people!
This article was produced in collaboration with Talenthouse.
- Art mag Kaleidoscope unveils Mirko Borsche-designed winter issue
- Behind the scenes of the lady who shoots chihuahuas in party hats, yoyoists and strippers
- Great poster designs for Adana Nights series by Vienna-based Lukas Haider
- Illustrator Jim Stoten works his magic for Marmite in a fun new ad campaign
- Design studio Praline reflects on a five year relationship with Peckham Platform
- Obscure and minimal fashion photography from New York-based Paul Jung
- Illustrated campaign for Volkswagen uses parents lying to children as a metaphor
- Rebecca Scheinberg comes pretty damn close to making perfect photographs
- Embracing the uncanny with photographer Nadia Lee Cohen (NSFW)
- Hello and welcome to the new look It’s Nice That
- Craig Gibson's photography is sincere and refreshing
- We ask some established creatives what they wish they'd learned at art school