Publication: Taschen's Gamechangers rounds up 60 years of ad showstoppers

Date
1 July 2013

In a joyous celebration of the 60th birthday of Cannes Lions Festival of Creativity, Taschen have released Game Changers, a weighty tome that applauds the evolution of the creative and advertising industries since the festival first began with a few tentative steps into cinema ads in 1954.

From Volkswagen’s groundbreaking honesty in the 1959 Think Small campaign to Nike’s turn towards social-media fuelled competition with Nike+, the publication does a fantastic job of rounding up six decades of advertising and creativity into a neat, 300 page collection without scrimping on either high quality images or contextual information, which is provided by the likes of Ariana Huffington, David Droga, David Bailey and Sir John Hegarty. The closest thing to a definitive history that you’ll find in the sprawling sphere of advertising, Gamechangers provides a comprehensive and fascinating overview of an endlessly evolving industry. Definitely one for the coffee table.

Gamechanges published by Taschen is out now.

Above

Peter Russell and Senta Slingerland: Gamechangers (Published by Taschen)

Above

TBWAChiatDay: Apple – Think Different in Gamechangers (Published by Taschen)

Above

DDB: Volkswagen –Think Small in Gamechangers (Published by Taschen)

Above

Fallon: Cadbury – Gorilla in Gamechangers (Published by Taschen)

Above

R/GA: Nike – Nike+ in Gamechangers (Published by Taschen)

Above

Fallon: BMW – The Hire in Gamechangers (Published by Taschen)

Above

TBWA: Wonderbra – Hello Boys in Gamechangers (Published by Taschen)

Share Article

Further Info

About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.