The Books: I Didn't Know That

Date
10 January 2011

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It’s unusual for a band to turn their hand to directing their own music video and come up trumps, but The Books did just that last year with their single I Didn’t Know That. Curious sporting how-to videos (mostly golf) sliced together to create a wonderfully intriguing four minutes that’ll have you singing the catchy hook all morning.

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About the Author

Alex Bec

Alex joined as director in 2008 and oversees the commercial side of The HudsonBec Group which includes It's Nice That, Anyways, Lecture in Progress and If You Could Jobs. Contact him to discuss working with us on sponsored content, commercial partnerships, media partnerships and commissioning work.

alex@thehudsonbecgroup.com

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