The Co-Op is a multi-disciplinary design studio based in Melbourne, Australia. Pictured is the campaign artwork for Rooftop Cinema, who show films 6 stories high above the bustling city in Melbourne.
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Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site, he has stepped back from writing as the business has expanded to become The HudsonBec Group.