If you’re starting your own self-published edition what on earth do you pick for its content? With such an abundance of information out there online and in print it’s tough to find your own niche. There’s one subject however, that mankind will always have an appetite for; pornography, and The Cumquat is seeking to exploit that niche as best it can with an open call for the filthiest erotic literature around. “It’s more than porn. It’s smut; the essence of filth. And the sticky juice has spilled over everything.”
But we’re not here to talk pornography; the real appeal of The Cumquat for us, other than its absurd name, is the remarkably tasteful design with which it’s been branded. Created by Studio Hi Ho, a Melbourne-based duo comprised of Wesley Waddell and Patrick Scanlan, it provides a discreet and attractive exterior with which to house the erotic material within. Will Hustler ever adopt such discreet branding? We doubt it, but the appeal of The Cumquat is the high-brow appearance masking something altogether more visceral than simple soft-focus snaps.
- Submit Saturdays: Take advantage of your website to show varied work as a creative collective
- Parisian upstarts Ill-Studio give L’Officiel magazine new life
- Knock knock. Who's there? It's Best of the Web!
- William Knight's socially conscious portfolio of graphic design
- Alan Fears’ papier mâché heads are a humorous portrait of ourselves
- The quiet humour of illustrator Elena Xausa
- Reasons Not To Do Graphic Design by Yotam Hadar
- Nostalgia in branding: top design studios analyse the NatWest and Co-op retrobrands
- Google and Monotype launch Noto, an open-source typeface family for all the world’s languages
- The only way is ethics: what are the moral obligations of a graphic designer?
- Rachel Levit illustrates contemporary relationships in new book
- Creative agency INT Works relaunches as Anyways, with a playful graphic identity