The Guardian take hold of the weekend with this charming new advertisement

Date
12 September 2014

Share

If I’m being completely honest for the first ten seconds of this new Guardian ad, I thought it was going to be frustratingly saccharine. But what starts out seeming like just another cutesy, family-orientated spot packed full of adorable little children making a mess of their middle-class parents’ homes, quickly develops into a beautifully structured bit of film, suggesting that we’re all influenced by The Guardian’s weekend offerings, as person after person engages uniquely with their cultural and culinary content; attending the same shows, cooking the same Nigel Slater recipe and even having a crack at making the same bird house. Which sums up the weekend I’m about to have perfectly. Fetch me my tools!

Above

The Guardian: Own the Weekend

Above

The Guardian: Own the Weekend

Above

The Guardian: Own the Weekend

Above

The Guardian: Own the Weekend

Above

The Guardian: Own the Weekend

Above

The Guardian: Own the Weekend

Above

The Guardian: Own the Weekend

Above

The Guardian: Own the Weekend

Above

The Guardian: Own the Weekend

Share Article

About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.