The Guardian take hold of the weekend with this charming new advertisement
- Date
- 12 September 2014
- Words
- James Cartwright
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If I’m being completely honest for the first ten seconds of this new Guardian ad, I thought it was going to be frustratingly saccharine. But what starts out seeming like just another cutesy, family-orientated spot packed full of adorable little children making a mess of their middle-class parents’ homes, quickly develops into a beautifully structured bit of film, suggesting that we’re all influenced by The Guardian’s weekend offerings, as person after person engages uniquely with their cultural and culinary content; attending the same shows, cooking the same Nigel Slater recipe and even having a crack at making the same bird house. Which sums up the weekend I’m about to have perfectly. Fetch me my tools!
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About the Author
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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.