Fashion Designer Adrien Sauvage has an unconventional attitude towards the promotion of his suit collections. Instead of cladding chiseled young models in a whole outfit of his own creation he invites a select group of prominent creatives and tastemakers to model just one item from a current line. This Is Not A Suit, the ongoing title of the project, has led Sauvage to the US, Ghana and his native London to photograph the underdogs of celebrity culture (as well as fishermen, Vietnam veterans and ageing basketball players) and drape them all in beautifully tailored garments.
The resulting photographs provide a welcome departure from typical men’s fashion shots and offer a little insight into how Sauvage’s garments might be worn. Spike Jonze likes to wear his jacket in the toilet, Mos Def enjoys a well-starched shirt, Richie Culver likes the open-chest look and there’s a short-order chef in a café somewhere who won’t spark up the deep-fat fryer without a pin-stripe on his shoulders.
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