If someone asked me to create an advert that shows off the fact that a new phone is water-proof, I’d film myself throwing it in the sea/a canal and take a long, well-deserved lunch. That’s why nobody asks me these kind of things. But when Sony Xperia and O2 wanted to show off their new product, they went to some people who knew exactly what they were doing, and created three ace, fun and great-looking promo films. They are directed by Thomas Brown – of whose still-life work we are long time fans – with art directors Jason and Joris at VCCP and director of photography Mattias Nyberg (who previously worked on the brilliantly phallic PETA spot and this beautiful gymnast film).
There’s also an accompanying stills campaign, and all things considered it may be some time before my phone rings.
- Meet the speakers: Hollie Fernando, Andrew Rae, Raine Allen-Miller and Random International
- Political illustrator Ellie Foreman-Peck on her unfortunately abundant Trump back catalogue
- Deep Throat Studio, a graphic design practice with a name and portfolio to grab your attention
- Photographer David Gomez Maestre captures the romance of sun-blushed landscapes
- ECAL grad Jean-Vincent Simonet’s “totally twisted” image-making
- Benedict Brink is shaking up fashion photography
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert