There’s nothing fishy about Thomas Traum’s films. Apart from all the fish. These five animations made for Kenzo’s Spring/Summer 2014 collection are oozing cool. Taking ten patterns from this season and riffing on its Pacific coast theme, the German designer has reminded us why we once called films “motion pictures.” The way these prints are made to move and the manner in which he has magicked up a story from a pattern is exactly what is interesting about the films. His animated illustrations whirl you along with the waves and through the water, past palm fronds swaying in the breeze, flocks of wiggling fish and almost imperceptible little surfboards. It’s simple, yet mesmerising.
Thomas Traum: Kenzo In-Store Film – Overview
Thomas Traum: Kenzo In-Store Film — Waves 1
Thomas Traum: Kenzo In-Store Film — Fish Jumping
Thomas Traum: Kenzo In-Store Film — High Waves
Thomas Traum: Kenzo In-Store Film — Resort Collection
Thomas Traum: Kenzo In-Store Film — Fishes
Thomas Traum: Kenzo In-Store Film — Letters
- Making branding with a purpose: what can we learn from the Bauhaus?
- Jeremy Jansen’s graphic design work bridges concept and coherency
- Michael Craig-Martin: a cool, clean and colourful riot of everyday objects
- Anatoly Grashchenko's randomly generated posters for a Moscow theatre
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Bobby Doherty’s vivid and humorous still-life photography
- Should illustrators be treated like designers?
- Why “cool” stunts creativity: one agency offers its opinion
- Fresh, vibrant poster work from South Korean designer Soojin Lee
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Introducing French design studio plus mûrs and its beautiful poster designs