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Work / Animation

Fashion prints brought to life in Thomas Traum’s films

There’s nothing fishy about Thomas Traum’s films. Apart from all the fish. These five animations made for Kenzo’s Spring/Summer 2014 collection are oozing cool. Taking ten patterns from this season and riffing on its Pacific coast theme, the German designer has reminded us why we once called films “motion pictures.” The way these prints are made to move and the manner in which he has magicked up a story from a pattern is exactly what is interesting about the films. His animated illustrations whirl you along with the waves and through the water, past palm fronds swaying in the breeze, flocks of wiggling fish and almost imperceptible little surfboards. It’s simple, yet mesmerising.

Thomas Traum: Kenzo In-Store Film – Overview

Thomas Traum: Kenzo In-Store Film — Waves 1

Thomas Traum: Kenzo In-Store Film — Fish Jumping

Thomas Traum: Kenzo In-Store Film — High Waves

Thomas Traum: Kenzo In-Store Film — Resort Collection

Thomas Traum: Kenzo In-Store Film — Fishes

Thomas Traum: Kenzo In-Store Film — Letters