Tomato: Absolut Vodka Projection

Date
7 March 2012

If Team America taught us anything (over and above that puppet-action is a legitimate film genre) it was that corporations can be very corporation-y. When big companies engage with creative campaigns the results can sometimes be toe-curlingly compromised, but a surefire way to avoid this is to seek out the best in the business and get them to do their thing. Absolut seemingly did just that when they commissioned this animation from Tomato – it’s slick without being soulless, effective without being excruciatingly corporation-y.

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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