Graphic Design: Two Points beautifully reimagine what a burger bar should look like

Date
3 March 2014

We usually associate Two Points with experimental graphic design; posters based upon complex systems for high-brow arts organisations, magazine covers that push print processes to their most exciting limits and books that investigate modes and trends that permeate the design industry. But their most recent work is much more commercially-minded than anything we’ve seen from them before.

They’ve just finished the brand identity for a Barcelona-based burger chain that prides itself on having humble roots. To celebrate their success they enlisted Two Points to give them a complete visual overhaul, reinventing everything from their logo to the interior architecture of their flagship restaurant. The studio has done a terrific job of creating an environment that seems fresh but not fast-foodie, and a range of print and online collateral that maintains a sense of fun, but makes it clear that Bacoa isn’t just a run-of-the-mill burger joint. Everything’s also approachable enough to be enjoyed by folks with little interest in design, using bold colours and punchy typography to lure you into what looks like a pretty great eatery. Delicious.

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Above

Two Points: Bacoa Identity

Share Article

Further Info

About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.