Bold colour clashes and experimental typography from Vasundhara Pachisia

Date
19 May 2015

Brookyln-born graphic designer Vasundhara Pachisia is still studying, but has managed to clock up a CV including work with MoMA Design Studio and Ralph Applebaum Associates. Not bad at all. She’s currently studying at Cranbrook Academy of Art in Michigan, where she’s making some great work combining vivid colour palettes with some gorgeous experimental typography. This is perfectly exemplified in the piece Until Perfect Comes , a typeface the designer says is “an ode to Victor Vasarely.” We’re sure the “grandfather of op-art” wouldn’t be disappointed.

“I love using colour in my work and I especially enjoy labouring over the CMYK values, not resorting to default and straight out of the jar choices. While the raw and default can be charming it was just not for me,” says Vasundhara. “When people look at my work I want them to feel something. I want to share the visual ecstasy of seeing teal with bright pink, sliced letterforms, wonky hand lettering, repurposed damaged Holga photos and many more moments than often go unnoticed during the process of making.”

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Vasundhara Pachisia: Poster

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Vasundhara Pachisia: Poster

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Vasundhara Pachisia: Poster

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Vasundhara Pachisia: Poster

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Vasundhara Pachisia: Poster

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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