Animation: Nomoon document the history of the well-loved Vespa design in Vespalogy

Date
14 June 2013

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Do you like Vespas? Because if you don’t think that Piaggio’s greatest mechanical creation is a monument to Italian design just yet, we’re willing to bet that French creative agency Nomoon can change your mind with this craftily put-together little animation Vespalogy documenting the advancement of the classic scooter.

Starting with the original model in 1946, the short clip sees each version morph transformer-like from its predecessor into a design which becomes progressively more modern with each evolution. Cleverly and cheekily documenting the history of the brand’s best-revered designs, Nomoon’s clip captures the essence of Vespa in one burst of retro animation.

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Nomoon: Vespalogy (still)

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Nomoon: Vespalogy (still)

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Nomoon: Vespalogy (still)

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Nomoon: Vespalogy (still)

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Nomoon: Vespalogy (still)

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Nomoon: Vespalogy (still)

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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